Ouidad is dedicated to empowering individuals with curly hair to understand, enhance and love their hair

Ouidad is the only company in the world that caters to the 4 specific curl types:

  • Loose

  • Classic

  • Tight

  • Kinky

Each curl type has its own specified prescription product portfolio to meet the individual needs of styling and enhancing curly hair.

For more than 30 years Ouidad has been devoted to studying and styling curls, while educating both clients and stylists about the unique needs of curly hair (click the image to learn more).